What Is User Research

The goal of user research is to identify ways to improve a product’s design based on evidence rather than opinions.. . Read More: https://www.nngroup.com/articles/ux-basics-study-guide/. Watch Next: https://youtu.be/n0IOkxGlufQ. Enroll in live training: https://link.nngroup.com/yt-courses. Subscribe to our weekly newsletter: https://link.nngroup.com/yt-newsletter. . Follow us and stay connected:. Linkedin: https://www.linkedin.com/company/nielsen-norman-group. Instagram: https://instagram.com/nngux?igshid=YmMyMTA2M2Y=. Twitter: https://twitter.com/nngroup. _______________________________________________________. . Chapters:. 00:00 What Is User Research?. 0:22 User Research Goals. 0:46 The Value of User Research. 1:43 Common User Research Methods. 2:08 Categories of User Research. 3:30 View More NN/g Content