How To Brainstorm The Big Idea

Coming up with the big idea behind an advertising campaign is always challenging.. . In an effort to teach one of the hardest things to teach, creativity, I give you one of the methods I use to generate ideas that I learned at UT. 100 boxes.. . Shoutout to Mariano Garcia who asked the following in the comments on another video: How do you think of creative ideas/concepts when trying to advertise a product/service? Do you have any tips or techniques for generating ideas?. . Thanks for watching!